I build custom themes, plugins, and eCommerce solutions for businesses that want to own their platform — not rent it. 7+ years shipping production WordPress.
End-to-end WordPress development — from design conversion to custom plugin engineering and WooCommerce optimization.
From Figma mockups to pixel-perfect WordPress themes built from scratch, or deep customization of existing themes to match your brand.
Custom WordPress plugins tailored to your exact needs, plus audits of your existing plugin stack to eliminate bloat and security risks.
Full WooCommerce builds — shipping, tax, multi-vendor setups, payment gateways, and subscription systems configured without plugin bloat.
My mission is to open-source eCommerce. I empower small-to-medium sized businesses by building custom tools that solve needs specific to their operations, and by carefully selecting strategic integrations that align with their goals.
I create bespoke solutions first, then fine-tune the systems already in place — all without locking you into platforms you don't control.
A selection of projects spanning multivendor marketplaces, custom plugins, and bespoke themes.
Tutorials, guides, and insights on WordPress development, WooCommerce, SEO, and cloud infrastructure.
Learn how to add custom navigation items to the Memberpress account page.
A focused approach to building branded booking and subscription systems without relying on Zapier, Amelia, or Calendly.
A step-by-step guide to requiring photo ID uploads in Tribe Event Tickets Plus.
How SEO can be a huge part of the design decision-making process, integrated directly into Figma workflows.
Setting up WordPress or BuddyBoss on an AWS EC2 instance with Ubuntu, Apache, RDS, and SSL using Certbot.
Once thought of as canon SEO signals, John Mueller now says these 8 ranking factors "mean nothing."
A quick code snippet to render any piece of content using a WordPress shortcode.
How many plugins should you have? Best plugins on the market and ones you'd consider WordPress core.
A comparison guide for choosing the best WordPress/WooCommerce multivendor theme.
The scam world is getting huge. Here are three cons you need to watch out for on Upwork.
A comprehensive analysis of Google's Search Generative Experience and its impact on popular SERPs.
Host a static site at a fraction of the cost while boosting your domain age for SEO.